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Why Social Media is Important for Small Business

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The vast majority of consumers use social media to interact with businesses of all sizes through platforms like Facebook, Twitter, LinkedIn, and Instagram. Social media is a valuable platform for businesses to showcase reviews, content, images, and communicate with consumers. 

If you aren't interacting with your customers through social media, your competitors are!

An integrated social media marketing strategy is essential to a small business’ growth, however many small business owners still do not have active, vibrant social media accounts.


When asked why, many report they don’t see the benefits of social media, don’t have the time, personnel, or knowledge to create and manage social media channels for their brand.

There are many benefits to having active, vibrant, and engaged social media accounts, including:

Increased Brand Awareness:  The majority of consumers go online before deciding where to bring their business, and most report they review social media accounts to get a sense of a business’ brand, read reviews and evaluate responsiveness to customers. 

Increased Sales:  85% of all businesses indicate that their social media efforts have generated more exposure for their businesses, and more than half of companies who have been using social media for at least two years report it helped them improve sales.

Improved Customer Service: 90% of consumers have used social media in some way to communicate with a brand in the past year. Over a third of these consumers said they prefer social media to traditional channels like phone and email. If you aren’t actively engaging on your social media accounts, you are missing out on opportunities to build consumer loyalty and repeat business.

Popular Small Business Platforms:

Facebook: There are over 50 million small businesses using Facebook Pages to connect with their customers

Twitter: is the social media channel with the highest number of link clicks (92%), which gives small businesses the strongest chance of gaining website views.

Instagram: 90% of Instagram users are younger than 35, making. Instagram the most popular social media network for targeting millennials.

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Morgan Marketing Solutions - Expertise and Affordability

We are a full-service agency that can meet any of your marketing needs. We work exclusively with small-to-mid-sized businesses, and we understand the unique needs small businesses face. We can provide you with all, some, or one of our services, and we take the time to understand you, your business, your goals, and your overall needs. We don't recommend services that you don't need, and we can scale with your business as you grow.  

We function like an in-house marketing department, at a fraction of the cost! Get to know us better with an introductory call or visit - we'd love to hear from you! 

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