Why Small Businesses Need a Professionally Designed Website
An updated, engaging, and SEO optimized website is crucial to a small business’ success. 85% of consumers go online before deciding where to bring their business, even locally, and 72% of consumers who do a local search visit a store within five miles.
Shockingly, about 60% of small businesses (made up of one to five people) don’t have a website.
If your small business isn’t online or has an outdated, slow or hard-to-navigate website, you are losing businesses to your online competitors.
There are numerous benefits to small businesses to having a professionally designed and optimized website, including:
Increase Accessibility: It is 6-7 times more expensive to acquire a new customer than it is to keep a current one, and an online presence increases a small business’ ability to retain existing customers through optimized customer experience and accessibility.
Decrease expenses: Digital sales conversions save time and labor. Additionally, websites improve a small business’ ability to track marketing and business analytics without more expensive customer surveys or other metrics.
Increase Sales: 91% of customers have visited a store because of an online experience. A small business website helps you connect with potential new customers, establish brand awareness and identity, and allows you to showcase your goods and services.
Increase Visibility: 54% of consumers look for a local business online at least once a month. Even when a consumer gets a referral to your small business, if they can’t find you online they are less likely to ultimately visit your business.
Improve Brand Awareness: The vast majority of consumers go online to research a small business’ reviews and reputation, even locally. In fact, 97% of consumers read online reviews for local businesses in 2017, with 12% looking for a local business online every day.
Improve Customer Communication: Most consumers go online to communicate with small businesses, either through a website or social media, and they expect a rapid response to their inquiries. 70% of buying experiences are based on how the customer feels they are being treated. If your small business isn’t online, or your site is difficult to navigate or slow to respond, you will lose existing customers and attract less new ones.
Online Reviews: If you aren’t monitoring what is being said about your small business online, your brand could be influenced by consumers and you wouldn’t be aware. Consumers trust online reviews: positive reviews make 73% of consumers trust a local business more.
Improve Customer Experience: According to a Walker study, by the year 2020 customer experience will overtake price and product offering as the key brand differentiator. Customer experience is your customers’ perception of how your small business treats them, and this includes a consumer’s online experience with your website and social media. 89% of businesses are soon expected to compete mainly on customer experience
Improve Customer Service: In this digital age, customer demands for prompt customer service are increasing. 64% of consumers say they expect companies to respond to and interact with them in real time. This is crucial to small business growth: 71% of consumers who have had a good online experience with a brand are likely to recommend it to others. Again, if you aren’t online, or aren’t actively engaging on your website and social media accounts, it is having a direct negative impact on your bottom line.
Morgan Marketing Solutions - Expertise and Affordability
We are a full-service agency that can meet any of your marketing needs. We work exclusively with small-to-mid-sized businesses, and we understand the unique needs small businesses face. We can provide you with all, some, or one of our services, and we take the time to understand you, your business, your goals, and your overall needs. We don't recommend services that you don't need, and we can scale with your business as you grow.
We function like an in-house marketing department, at a fraction of the cost! Get to know us better with an introductory call or visit - we'd love to hear from you!