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Why Email Marketing is Important for Small Business

email marketing small business digital south shore massachusetts Norwell MA

Contrary to popular belief, email marketing is far from dead.


Email marketing remains an important way to retain clients and grow your business.. An email campaign is only as good as the number of opens and clicks, however, so it’s important to structure emails to be attention-grabbing, relevant and engaging.

Email marketing is one of the more impactful ways for small businesses to communicate with customers, and the customers are responding: 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.

The benefits of email marketing are numerous, including:

Increased ROI: Three-quarters of companies agree that email offers “excellent” to “good” ROI. Out of all marketing channels, email delivers the biggest bang for the buck. A dollar spent on email marketing generates a $38 return on investment.

Increased Sales: Consumers value email marketing, particularly when companies offer exclusive deals and discounts. 60% of consumers say that email marketing influences them to make a purchase, and 8 out of 10 small retailers claim that email marketing drives customer acquisition and retention 

High Conversion Rates: Email marketing outperforms Facebook and Twitter for conversion. On average, 66% of users make a purchase after receiving an email message from a company.

Stay Competitive: Use of email marketing is on the rise by small businesses, so if you aren’t using email marketing, you are losing business to your competitors. 54% of small businesses report utilizing email marketing in their marketing strategies, and that number increases annually.

Customer Retention: All small business owners know it’s more cost-effective to retain an existing client than to acquire a new one. Email marketing is the most profitable way to retain clients and improve customer service.

Morgan Marketing Solutions - Expertise and Affordability

We are a full-service agency that can meet any of your marketing needs. We work exclusively with small-to-mid-sized businesses, and we understand the unique needs small businesses face. We can provide you with all, some, or one of our services, and we take the time to understand you, your business, your goals, and your overall needs. We don't recommend services that you don't need, and we can scale with your business as you grow.  

We function like an in-house marketing department, at a fraction of the cost! Get to know us better with an introductory call or visit - we'd love to hear from you! 

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